Desperados Dance Club

Agencies: We Are Pi 1stAveMachine


Today beer brand Desperados launch the world’s first dance powered reward app, that turns dance steps into epic party rewards & donations.

All Desperados fans need to do is download the Desperados Dance Club app, available on Apple and Android, turn on the pedometer on their phones, dance more to get more. This unlocks exclusive party rewards like tickets, vip access, artist merch and more. The app also allows party goers to join forces with their friends, create their own squad, dance together and earn collective rewards. For the most socially conscious, even a donation to charity is part of the rewards.

The app - created by Amsterdam based We Are Pi and developed in collaboration with Robot Kittens - launches with an epic high energy, fast paced promo film directed by Henri + Diego through 1stAveMachine.

The bombastic 35" spot is a mixed media visual spectacle blending live-action and animation in a unique visual style. It accentuates the juxtaposition between the live action world, the app UI and glitchy lo-fi VFX, and using animation, colour and graphics, the film matches the bright and bold aesthetic of the app.

This professional campaign titled 'Desperados Dance Club' was published on August 01, 2023. It was created for the brand: Desperados, by ad agencies: 1stAveMachine and We Are Pi. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 9 months ago by Brooks: Zoe.


Brand: Desperados
Global Marketing Manager: Rutger van der Stegen
Global Brand Manager: Bianca Cioti
Brand Coordinator: Andràs Komaromi

Creative Agency: WE ARE Pi
Chief Executive Officer: Alex Bennett-Grant
Executive Creative Director: Rick Chant
Creatives: Kyle Foreman & Jonay Urbina
Design: Gemma Stoner & Nick Fatouris
Animation: Nick Fatouris
Head of Strategy: Kyle Fiore
Strategy Director: Mostafa Hashish
Junior Strategist: Thuy Pham
Head of Client Partnerships: Agathe Derrstroff
Business Director: Blyda Eksteen
Account Director: Rebekah Guilar
Account Manager: Slav Slavov
Head of Production: Stephanie Whitehead
Senior Producer: Vyvy Ly
Business Affairs Director: Melissa Kincaid

Production Company: IstAveMachine
Managing Partner: Kerry Smart
Line Producer: Mike Capon

Managing Partner: Lautaro Brunatti
Executive Producer: Alejandro Sparano
Director: Diego Berakha & Hernan Aragunde
Line Producer: Martin Camji Pfeiffer
Coordinator: Magdalena del Valle
Editor: Mauro Caporossi
2D Animation Lead Artist: Leandro Feuz
Sound Studio: Wave
Colorist: Rodrigo Silvestri
Conform & Online: Luis Masdeu

Animation Studio Trung Bao: Fustic Studio
2D Lead Animator: Cyril Izarn
2D animator: Leandro Feuz

CG Lead Trung Bao: Fustic Studio
VFX Sup: Patricio Cueto Rua

Music Wave Studios


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