Description
In partnership with creative agency Mother, Taimi has launched “Came For, Stayed For” — a new campaign that transforms a viral meme format into a series of emotionally resonant, glitch-inspired short films. Each 15-second spot captures the journey from expectation to surprise, revealing the real way queer dating unfolds: unexpectedly, imperfectly, and often beautifully.
Directed by Italian-American filmmaker Gianna Mazzeo, Came For, Stayed For reflects the emotional unpredictability of modern dating. It begins with a certain type or intention, but leads to something deeper, funnier, and more affirming than originally imagined.
The big idea is simple: in love and life, what we discover may be even better than what we were looking for.
This professional campaign titled 'Came For, Stayed For' was published on May 05, 2025. It was created for the brand: Taimi, by ad agencies: Mother and Mother London. This Digital medium campaign is related to the Other industry and contains 3 media assets. It was submitted 7 months ago by Anastasiia Shevchuk.
Credits
Agency: Mother
Production company: Mother-Made
Director: Gianna Mazzeo
Creative Directors: Oli Rimoldi & Anthony Montagne
Creatives: Liy Grant, Kayla Lui & Phoebe Husband
Head of AV/Stills: Miranda Bell
Producer: Jack Hannon
Talent - Femmes: Oduenyi Nwike & Amelia Sonsino
Talent - Romance: Akaash Dev Shemar, Michelle Djohari, Kainan Belfatmi
Talent - Twinks: Vitor Metker Ferandes, Riyonn Farsad, Kip the dog
DOP: Toby Leary
Casting: Jinjo
Production Design: Julia Dias
Styling: Nathan Henry
Hair: Ryo Narushima
Make up: Grace Sinnott
Executive Post Producer: Amber Atherton
Editor: Frank Higson
Sound Designer: Ben Hawke
Grade: Studio RM
Colourist: Jack McGinity
Client: Taimi, LGBTQ+ Dating App
Head of Brand: Diana Lysenko
