Description
Hamburg’s Accenture Song is working with eco sneaker brand ekn to launch a new vegan sneaker, the first ever to be designed in Bangladesh and manufactured in Portugal. The unique design, named ekn কাঁঠাল Kamthala, is a creative collaboration between the Frankfurt founded shoe brand and rising female Bangladeshi designer, Rokaiya Ahmed Purna.
The ekn কাঁঠাল Kamthala, design based on a jackfruit
The idea behind the project is to create a ‘sneaker as a symbol of respect’ - aiming to reverse some of the unethical supply chain practices, pollution and exploitation that have been synonymous with the big players of the fashion industry for decades.
As a product that’s designed in Bangladesh and manufactured in Portugal, the ekn কাঁঠাল Kamthala - Bangladeshi for jackfruit, the country’s national fruit - makes a bold statement, demanding a radical rethink of how fashion brands work with the Global South. By reversing the ‘designed in the Global North, manufactured in the Global South’ paradigm, the project calls upon the industry to stop unethical manufacturing practices there and instead explore the creativity of designers based outside of the West.
The creative agency behind ‘Designed in Bangladesh. Made in Europe’ is Hamburg-based Accenture Song, formerly Kolle Rebbe. Group Creative Director Alexander Grapp and his team developed the project from start to finish alongside ekn, including introducing Rokaiya Ahmed Purna to the footwear brand - and creating the design language, packaging, launch campaign film and photography around the product.
This professional campaign titled 'Designed in Bangladesh, Manufactured in Portugal' was published in Bangladesh and Germany in January, 2023. It was created for the brand: ekn footwear, by ad agency: Accenture Song. This Integrated medium campaign is related to the Fashion and Sportswear industries and contains 1 media asset. It was submitted about 2 months ago.
Credits
Client: ekn Footwear
Managing Director Noel Klein-Reesink
Creative Director Marek Bäuerlein
Product Design Rokaiya Ahmed Purna
Trainee Raphael Mauckner
Agency: Accenture Song
Managing Director Creation Fabian Frese
Managing Director Client Service Lenart Wittgen
Executive Creative Director Martin Terhart
Executive Design Director Marcel Krempin
Group Creative Director Alexander Grapp
Lead Creation Alexander Grapp & Felix Zielke
Creative Director Felix Zielke
Account Manager Anton Kröger, Kea Jacobs, Olga Baiz & David Gies
Designer Jakob Reinhard, Mitja Schneehage & Julia Fiedler
Copywriter Sofia Christidou, Lorenz Ritter, Rasesh Patkar
UX Designer Emma Paraschiakou
PR Jessica Hartley & Ruth van Doornik
Accenture Song Studios
Agency Producer Jan-Ole Brendel
Post Producer Ole Brand
Director of Photography Alexander Hildenberg
Motion Design Falko Tilgner
Creative Retouch Martin Piechotta & Tobias Schlieperskötter
Art Producing Stephan Gerlach
Sound engineer Klaas Nocken
Art Buying Alice Feja
Influencer Management Anna Kramer
Final Artwork Ralf Selig & Anne Schmuecker
Film Production
Production company, Dhaka
Filmstation Production LTD
Director Sajeed Sarwar
Producer Safat Chowdhory
Director of Photography Monzur Anik
Chief AD Joy Khan
Creative Research Salman Nakib
Production company Germany
27 Kilometer Entertainment GmbH
Creative Producer Leonard Witte
Sound engineer Kian Djalili
Post producer Dorothe Preut
Colorist Julian Wildner
Editor Dominik Schacht, Hans Hartmann & Michael Eilers
