Granot Fresh, part of the Granot group, is the spearhead of a major agriculture company that grows, packs and delivers Avocados, Citrus and other produce - worldwide.
In this Corporate image \ branding film, they aimed at showing potential customers their principal value: Full ownership of their industries' Value Chain.
Instead of creating the usual "presentation" type of film - we created a story told from the POV of their produce and the journey it takes from the farmer to market.
This professional campaign titled 'Delivering Goodness From Farmer to Market Worldwide' was published in Israel in April, 2022. It was created for the brand: Granot Fresh LTD, by ad agency: Ahoy. This Film medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted almost 2 years ago.
Advertising Agency: Ahoy!, Tel Aviv, Israel
Creative Director: Gilad Varshavsky
Art Director: Darya Golodets
Copywriter: Snir Miller \ Yehuda Paz