ADVERTISING

Toyota

Close enough not good enough.

Agency: Wunderman Thompson

Description

Al Markazia, Toyota's authorized dealership in Jordan, is facing a challenge that is affecting the brand's reputation when it comes to maintenance. Fake spare parts are flooding the market and it is hard for the average consumer to tell the difference.
So, we needed to remind people to pay attention and make sure to go for the original; even if the spare part looks the same, they’re not the same.

This professional campaign titled 'Close enough not good enough.' was published in Jordan in March, 2022. It was created for the brand: Toyota, by ad agency: Wunderman Thompson. This Outdoor and Print media campaign is related to the Automotive industry and contains 3 media assets. It was submitted 3 months ago.

Credits

Advertising Agency: Wunderman Thompson Jordan
Executive Creative Director: Basel Jumaa
Senior Art Director: Mohammad AL Nazer
Photographer: Ale Burset
Copywriter: Basel Jumaa
Digital Designer: Anas Adele
Account handler: Rawan Khuffash

ADVERTISING

iStock Essentials

Landscape - Scenery

Artist: Dayun Santoso

iStock Signature

Autumn Red Leave Obara Toyota Na...

Artist: vichie81

iStock Signature

Dolly shot: korankei Forest park...

Artist: vichie81

iStock Essentials

Toyota city, aerial view

Artist: kokoroyuki

iStock Signature

Panning shot: korankei Forest pa...

Artist: vichie81

iStock Essentials

Zoom in from space to Japan Toyota

Artist: Evgeny Ostroushko

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.