Description
Launched across Italy's major national broadcasting networks, this premium television commercial marks Fresh Del Monte’s high-profile summer campaign dedicated to its signature Honeyglow pineapple and its newly extended Honeyglow banana line. Airing extensively on RAI channels (Rai 1, Rai 2, Rai 3, Rai Sport, Rai News) and LA7, the commercial achieved massive national reach, generating over 270 TV spots and an estimated 35 million consumer impressions.
To visually translate the vibrant, sun-ripened, extra-sweet identity of the Honeyglow range, the visual production integrated cutting-edge Generative AI tools. Advanced AI video engineering was utilized to elevate the sensory storytelling, allowing for pristine environment enhancements, rich color grading, and dynamic visual transitions that highlight the premium nature of the fruit from sustainable fields to the consumer's table.
This professional campaign titled 'Del Monte Honeyglow' was published in Italy in July, 2025. It was created for the brands: Del Monte, Del Monte Food, and Fresh Del Monte, by ad agency: Jim Digit'Art. This Digital and Film media campaign is related to the Food industry and contains 4 media assets. It was submitted 1 day ago by Art director | AI director | AI Creative Partner (Bytedance, OpenArt AI, Figma Weave): Jim of Jim Digit'Art.
Credits
• Brand / Client : Fresh Del Monte Italy
• Broadcasters : RAI (Radiotelevisione Italiana) & LA7
• Production / AI animation : Jim Digit'Art
