The Radegast beer brand is a traditional partner of the Czech hockey league. The Radegast index statistics within the league evaluate the aggressiveness and tackles of defenders, as well as their presence on the ice during goals scored and conceded. To promote the Radegast index and highlight values such as combativeness and the ability to make sacrifices for your team, a new campaign was launched.
Part of the campaign, created by the long-term agency for the Radegast beer brand, Boomerang Communication, is a 40-second online spot that takes us into the inner world of a defender sitting on the bench and waiting for his next chance to step onto the ice and fight for his team. The spot was produced by Punk Film and directed by Matyáš Fára, with camera work by Tomáš Uhlík.
This professional campaign titled 'Defenseman' was published in Czechia in March, 2023. It was created for the brand: Radegast, by ad agency: Boomerang Communication. This Digital and Film media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 6 months ago.
Advertising Agency: Boomerang Communication
Production Company: Punk Film
Creative Director: Pavel Sobek, Yaro Pružinec
Art Director: Jaroslav Šlauf
Copywriter: Vít Nešpor, Pavel Sobek
Account Director: Robert Marek
Film Director: Matyáš Fára