Description
Radegast is a partner of the Hockey Extraliga. Its slogan, "Life is bitter. Thank God!" highlights masculinity and values such as combativeness, courage, and indomitable will. The Radegast Index statistic assesses the combativeness and actions of defenders and their presence on the ice. To promote these Radegast values within the Radegast Index, a campaign was created with the slogan "Let the fighting spirit be written all over your face." The visual shows a hockey warrior waiting on the bench for his next chance to jump on the ice and fight for his team.
This professional campaign titled 'Hockey player' was published in Czechia in January, 2023. It was created for the brand: Radegast, by ad agency: Boomerang Communication. This OOH Outdoor and Print media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 9 months ago.
Credits
Advertising Agency: Boomerang Communication s.r.o.
Creative Leader: Pavel Sobek
Art Director: Jaroslav Šlauf
Account Director: Robert Marek
Photographer: Alexander Dobrovodský
Client: Plzeňský Prazdroj, a.s.
Brand: RADEGAST
Production: PUNK film
