Description
Plzeňský Prazdroj has prepared a new communication campaign for Radegast Ratar, the most bitter beer in the brewery's history, in collaboration with Boomerang Communication. The spot features the story's hero encountering a wolf attacking his sheep in a solitary spot in the Beskids.
Radegast has long communicated through spots where heroes overcome bitter obstacles. In the new Radegast Ratar spot we portray the character of a man faced with an exceptionally bitter decision, in which he proves his maturity.
This professional campaign titled 'WOLF' was published in Czechia in August, 2020. It was created for the brand: Radegast, by ad agency: Boomerang Communication. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 20 days ago.
Credits
Advertising Agency: Boomerang Communication, Prague, Czech Republic
Idea Maker: Pavel Sobek
Creative Leader: Ivan Manolov
Art Director: Vladislav Jeřábek
Account Director: Robert Marek
Production Company: Armada Films
Director: Maroš Milčík
Camera: Štěpán Kučera
