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Radegast

The water is running out

Agency: Boomerang Communication

Description

Drought is a growing problem in the Czech Republic. The soil is drying out, affecting the yield of barley and hops needed for beer production. However, people are not yet addressing this. Radegast (our client), the brewery from Moravia, where the drought is at its worst, is painfully aware of this problem and has worked hard to become the most sustainable brewery. Our challenge was, how do we alert people in cities who don't see the water problem every day. Fingers crossed, you haven't seen this before ??

This professional campaign titled 'The water is running out' was published in Czechia in June, 2024. It was created for the brand: Radegast, by ad agency: Boomerang Communication. This Content, Digital, and Experiential media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 9 months ago.

Credits

Creative Leader, Idea Maker: Pavel Sobek
Senior Account Manager & Project Team Leader: Robert Marek
Senior Account Manager: Ondrej Zehnal
Art Director: Jaroslav Šlauf
Social Media Manager: Vitek Nespor

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