Every grand moment starts with an unexpected encounter, and in its newest campaign, Grand Marnier® explores how the meeting of elements from different worlds can inspire new beginnings, new perspectives, and new heights.
It’s the meeting of cognac and bitter orange liqueur - the unexpected encounter of Grand Marnier’s key ingredients - that inspired the creative for the campaign.
The Grand Encounter campaign will reach consumers across digital, print and POS channels to communicate the power of the unexpected. Throughout the six mini-films of the brand campaign, Grand Marnier is shown alongside other grand encounters including the beautiful but uncharacteristic combination of a ballet dancer and street dancer, or the uplifting collaboration between a classical pianist and upbeat DJ. Each film, which has a music video vibe and distinctive soundtrack, celebrates the grand encounters unlocked by these unexpected meetings, a metaphor for Grand Marnier’s Cognac and bitter Orange liqueur pairing.
The films were directed by multi-award winning, British Director, Jake Nava, most notable for his diverse work with the music industry’s top talent. Of the Grand Encounter work, he says: “With this campaign we hope to motivate people to take inspiration from the unexpected and push creative boundaries. Grand Marnier is a brand with great heritage and has experience in bringing two very different worlds together – the marriage of bitter orange liqueur and cognac. With this new campaign we are telling a story about the power of two worlds meeting and how this process can really help to elevate experiences and inspire new cultural moments.”
With the new brand campaign, Grand Marnier aims to connect with consumers who are looking for ways to elevate their cocktail experience, putting two hero cocktails to the fore: The Grand Margarita, and introducing the Grand Smash, two cocktails pivotal in creating Grand moments with a bold twist of Grand Marnier.
This professional campaign titled 'Grand Encounter' was published in United States in April, 2023. It was created for the brand: Grand Marnier, by ad agency: Wunderman Thompson France. This Film medium campaign is related to the Alcoholic Drinks industry and contains 7 media assets. It was submitted 6 months ago.
Formal Client Name: Campari Group
Brand: Grand Marnier
Campaign Title: Grand Encounter
Managing Director French Icon Brands : Christophe Prat
Global Marketing Director : Veronica Appiani
Sr. Global Brand Manager : Pier Paolo Catucci
Global digital manager : Salomé Degueurce
AGENCY: WUNDERMAN THOMPSON FRANCE
Executive Creative Directors(s) : Adrien Mancel, Paul-Emile Raymond
Art Director senior : Julien Chesné
Copywriter senior : Eric Auvinet
Traffic Manager : Stéphanie Renoir-Mouesli
General Manager : Virgile Brodziak
Business Director : Adrien Dumont
Account Director : Yaël Genossar
Project Manager : Romane Frisquet, Mathilde Bertrand
Planner: Louis Chereau
Executive Integrated Producer (Ray Production) : Valerie Montiel
Producer Assistant (Ray Production): Sara Denis
Production Company & City: Dillinger Films - Paris
Director: Jake Nava
Executive Producer (Production Co.): Alexis Bensa
Producer (Production Co.): Benedict Cooper
Director of Photography: David Jonhson
Post Production Company & City: FIRM - Paris
Editor: Maxime Caro
Production Service Company: Orange - Cape town
Music Company & City: Sizzers -Amsterdam
Executive Integrated Music Producer: Mees van der Velde
Composer: Mitchell Yard & Daan Duijff
Arranger: Sander van Maarschalkerweerd
Sound Design Company & City: Ray Production- Paris
Sound Designer: Charles Debuit, Gael Roboam
Visual Effects Company & City: FIRM - Paris