Grand Encounter

Every grand moment starts with an unexpected encounter, and in its newest campaign, Grand Marnier® explores how the meeting of elements from different worlds can inspire new beginnings, new perspectives, and new heights.

It’s the meeting of cognac and bitter orange liqueur - the unexpected encounter of Grand Marnier’s key ingredients - that inspired the creative for the campaign.

The Grand Encounter campaign will reach consumers across digital, print and POS channels to communicate the power of the unexpected. Throughout the six mini-films of the brand campaign, Grand Marnier is shown alongside other grand encounters including the beautiful but uncharacteristic combination of a ballet dancer and street dancer, or the uplifting collaboration between a classical pianist and upbeat DJ. Each film, which has a music video vibe and distinctive soundtrack, celebrates the grand encounters unlocked by these unexpected meetings, a metaphor for Grand Marnier’s Cognac and bitter Orange liqueur pairing.

The films were directed by multi-award winning, British Director, Jake Nava, most notable for his diverse work with the music industry’s top talent. Of the Grand Encounter work, he says: “With this campaign we hope to motivate people to take inspiration from the unexpected and push creative boundaries. Grand Marnier is a brand with great heritage and has experience in bringing two very different worlds together – the marriage of bitter orange liqueur and cognac. With this new campaign we are telling a story about the power of two worlds meeting and how this process can really help to elevate experiences and inspire new cultural moments.”

With the new brand campaign, Grand Marnier aims to connect with consumers who are looking for ways to elevate their cocktail experience, putting two hero cocktails to the fore: The Grand Margarita, and introducing the Grand Smash, two cocktails pivotal in creating Grand moments with a bold twist of Grand Marnier.