Introducing Catch up | New Pumble Feature
Description
The Challenge
B2B product updates are usually dry. We wanted a short, simple ad for our new Catch up feature that was perfectly tailored for fast-paced vertical feeds. The goal was to hook the viewer and explain the feature in just 20 seconds.
The Idea & Experiment
We used this project as a creative experiment to push our internal capabilities. Instead of outsourcing the work, we supported our in-house 3D illustrators to scale up and create complex 3D animations completely from scratch. The result is a high-energy video that highlights the universal anxiety of unread messages and introduces Pumble's effortless solution.
This professional campaign titled 'Declutter your inbox with Pumble' was published in United Kingdom and United States in June, 2026. It was created for the brands: CAKE.com and Pumble, by ad agency: CAKE.com Creative HUB. This Digital medium campaign is related to the Office Equipment and Professional Services industries and contains 1 media asset. It was submitted about 5 hours ago by CAKE.com Creative HUB.
Credits
3D artists: Snezana Todorovic & Luka Ninic
Creative lead: Ognjen Milenkovic
