Description
Today, Kaiser Permanente is rolling out a new national campaign, “A Better Idea for Health Care,” marking the debut of its first new brand platform in 25 years.
The campaign, created with Droga5 New York, part of Accenture Song, features new spots starring world-renowned soccer pro Son Heung-min of Los Angeles FC and the captain of the South Korean national team.
Created with stop-motion animation, the campaign highlights KP as a singular health care haven where consumers benefit from an integrated, coordinated system and thus, a fundamentally better experience of care. The new ads feature an animated Son enjoying Kaiser Permanente’s holistic approach where physical, mental, and social health are treated as interconnected and with the same level of importance.
“A Better Idea for Health Care” launched in pilot markets last fall, and the debut of the new films starring Son usher in the campaign’s expansion to the national stage. The new storytelling demonstrates how integrated care and coverage work together to support both performance and everyday health.
With Kaiser Permanente serving as the Official Team Physicians of LAFC, the partnership with Son Heung-min for its "A Better Idea for Health Care" campaign is a natural fit ahead of the World Cup — drawing on his authentic alignment with KP's values and bringing KP's holistic approach to health care to his engaged global fan base on the world's biggest stage.
The campaign continues to build on a full ecosystem of media, including film, social, digital, audio, and out-of-home designed to make Kaiser Permanente’s model more visible and relevant in culture.
Kristy LoRusso, Chief Marketing Officer, Kaiser Permanente: “This is about scaling a platform that’s already proven to resonate,” said “We’re taking the same core idea that there’s a better way to experience health care—and bringing it to more people, in more places, in more powerful ways.”
Kevin Brady, Executive Creative Director, Droga5 NY, part of Accenture Song: “When you get the gift of advertising a product as unique as KP, and the opportunity to also work with an athlete as unique as Son, you cannot make work that looks and feels like anything we’ve seen in health care before. So, we shrunk Son, turned him into clay, recreated one of his classic plays - all while getting a few exams as he ran down the field. Piece of cake.”
Son Heung-min: "I've been fortunate to have people around me - my father, my teammates, my coaches - who taught me that health is about more than just physical fitness. It's about balance, discipline, and taking care of yourself from the inside out. Kaiser Permanente lives by that same philosophy, and I'm grateful to join them in sharing it with a wider audience.”
Supporting a broader brand evolution
The campaign expansion coincides with a broader brand evolution for Kaiser Permanente, including a refreshed expression designed to more clearly reflect its positioning, “Radically Advancing Health.”
The update introduces a more modern, digital-first identity system anchored by an evolved logo and the Helios symbol representing progress and a people-centered approach to care while reinforcing consistency across all touchpoints. The Helios also serves as the anchor to Kaiser Permanente’s refreshed logo.
Together, the campaign and brand evolution are part of a multi-year effort to build a more distinctive, cohesive presence across markets.
This professional campaign titled 'A Better Idea for Health Care' was published in United States in June, 2026. It was created for the brand: Kaiser Permanente, by ad agency: Droga5 New York. This Film and Integrated media campaign is related to the Health industry and contains 4 media assets. It was submitted 9 minutes ago.
Credits
Campaign: A Better Idea for Health Care
Client: Kaiser Permanente
Anthem Film: Moving All to One
RTB Films: MRI, Next Door, Whole Team Effort
Launch Date: June 1, 2026
Agency: Droga5 New York, part of Accenture Song
Global Chief Executive Officer: Mark Green
Worldwide Chief Creative Officer: Pelle Sjonell
Global Chief Strategy Officer: Emma Montgomery
President, NY: Chioma Aduba
Executive Creative Director: Kevin Brady
Creative Director: Harry Budgen
Senior Copywriter: Nick Romano
Senior Art Director: Lacie Johnson
Senior Copywriter: Jeff Yonteff
Senior Art Director: Jayson Atienza
Group Design Director: Jordan Vouga
Design Director: Dan Pulito
Designer: Carmela Ocampo
Global Head of Production: Ruben Mercadal
Co-Head of Production: Jenn Mann
Executive Producer, Film: Dave Stephenson
Executive Producer, Film: Christian Busch
Senior Producer, Film: Samar Zaman
Associate Producer, Film: Cooper Stallings
Associate Producer, Film: Neha Palvai
Senior Music Supervisor: Mike Ladman
Music Supervisor: Mara Techam
Director, Art Production: Cliff Lewis
Executive Producer, Print & Fabrication: Alyssa Dolman
Senior Producer, Art: Dagmar Wong
Executive Producer, Interactive: Grace Wang
Producer, Interactive: Christopher Santiago
Producer, Interactive: Lauren Williams
Producer, Interactive: Michelle Levitch
Associate Producer, Interactive: Emmanuel Tobe
Head of Business Affairs: Dan Simonetti
Associate Director Business Affairs: Tom Vendittelli
Senior Talent Manager: Sunny Valencia
Talent Manager: Rachel Minow
Executive Manager, Traffic: Wendy Kaplan
Head of Strategy: Yan Wang-Benz
Head of Data Strategy: Lily Ng
Group Strategy Director: Taylor Hamilton
Group Strategy Director: Diana Gonzalez
Strategy Director: Graham Jones
Strategy Director: Mariel Milner
Data Strategy Director: Alex Grant
Senior Data Strategist: Jess Duncan
Senior Strategist: Lauren Hong
Strategist: Irma Perez
Strategist: Molly Klein
Group Account Director: Colby Burlingame
Group Account Director: Danielle DiMarino
Account Director: Maddy Bell
Account Manager: Collin Wolf
Account Manager: Kamryn Willard
Account Manager: Jack Cronin
Head of Project Management: Alex Robinson
Group Project Manager: Simon Jolly
Group Project Manager: Jennifer Speer
Head of PR & Communications: Ann-Christine Diaz
Senior PR & Communications Manager: Titus Wouda Kuipers
Accenture Song Account Lead & Marketing Customer Tech Lead: Brandon Kniffen
Executive Group Account Director, Accenture Song: Brad Groves
Client: Kaiser Permanente
SVP, Chief Marketing Officer: Kristy LoRusso
Vice President of Brand & Consumer Marketing: Sean Seitzinger
Brand Advertising & Creative Excellence Lead: Amanda Polito
Director, Brand Advertising/Creative Execution: Annie Lopez-Kiperman
Director, Brand Advertising/Creative & Content Strategy: Allison Woodin
Director, Brand Advertising Comms/Stakeholder Engagement: Alison Morris
Campaign Manager, Brand Advertising/Creative Execution: Rita Qureshi
Sr. Director, Brand Strategy: Alli Lathrope
Creative Director, Brand Strategy: Trevor Kaiser
Executive Director, Sports Sponsorships and Strategic Partnerships: Christopher Lee
Director, Sports Sponsorships and Strategic Partnerships: Aaron Klein
Strategy Lead, Paid Media: Garrett Sorrels
Sr. Director, Paid Media: Bryce McAnally
Influencer Lead, Paid Media: Karla Ruiz
Sr. Manager, Paid Media: Kristen Hagen
Director, National Market Research: Qinwei (Vivi) Xie
Market Research Lead: Kim Rome
Analyst, Market Research: Desiree Hinds
Landing Page Content Strategy, Creative Services: Stephanie House
Landing Page Content, Creative Services: Jordan Gibler
Production Company: Riff Raff Films
Director: The Sacred Egg
Owner: Matthew Fone
Global Managing Partner/EP: Jane Treget
DOP: Eric Adkins
Executive Producer: Alanna Dillon
Executive Producer: Suza Horvat
UPM: Leah Allina
Head of Production: Sabrina Mossberg
Production Supervisor: Liezy Perez
Assistant Production Supervisor: Jeff Chung
1st AD: Anthony Dimino
DP: Jamex Laxton
Steadicam Operator: Andrew Fletcher
Chief Lighting Technician: Jamie Davis
Key Grip: Bodie Hyman
Production Designer: Allesandra Cadman
Key Costumer: Ayumi Moore
Key Makeup: Tara Loren
Location Manager: Sean Alquist
Transportation Captain: Jorge "Chada" Quintanilla
Production Assistant: Will Slanger-Grant
Animation Company: Open The Portal
Animation Director: David Braun
Producer: Eileen Kohlhepp
Associate Producer: Pete Levin
Executive Producer: Barrett Slagle
Production Manager: Casey Follen
Production Manager: Rebecca Totman
Animator: Kelsey Stillmaker
Animator: Misha Klein
Animator: Sarah de Gaudemar
Story Artist: Will Weigand
Production Designer: George Metaxas
Art Director: Jon Uttenreither
Puppet Supervisor: Oliver Chapman
Lead Costumer: Julia Rosner
Director of Photography: Eric Adkins
Motion Control Operator: Calvin Frederick
First AC: Carl Helder
Grip: Dwight Campbell
Rigger: Ruthie Devito
Rigger: Ethan Marak
Editorial: Cartel
Editor: Sam Bould
Assistant Editor: Kate Brokaw
Executive Producer: Evyn Bruce
Producer: Kong Yang
Managing Director: Lauren Bleiweiss
Head of Production: Malini Kartha
Cutting Assistant: Nick Bruce
Assistant Editor: Attiyya Settle
Post Production: Black Kite
VFX Supervisor: George Blunt
VFX Supervisor: Dave Mellor
VFX Supervisor: Andrew Roberts
Co-Founder/Executive Producer: Julie Evans
Executive Producer: Tamara Mennell
Colourist: Rich Frearon
Producer: Reece Whiteley
Head of 3D: Daniel Moore
3D Lead: Oleg Troy
3D Artist: Alfie Gunter
3D Artist: Antonin Flachat-Berne
3D Artist: Aurelien Lemonnier
3D Artist: David Loh
3D Artist: Ethan Francis
3D Artist: Gabriela Di Vincenzo
3D Artist: James Bown
3D Artist: Joel Paulin
3D Artist: Mark Ardisson
3D Artist: Martin Villert
3D Artist: Milen Piskuliyski
3D Artist: Sophie Langton
2D Artist: Antoine Delclaud
2D Artist: Sam Scifflet
CG Artist: Chris Bernier
CG Artist: Tom Cowlishaw
CG Artist: Ethan Francis
CG Artist: Darren MacPherson
Colourist: Richard Frearon
Sound Design: Runamok Studios
Sound Designer: Jon Clarke
Co-Founder: Lucy Sprong
Sound Design: Wave
Engineer: Isaac Matus
Transfer Engineer: Chloe Crosnier
Executive Producer: Vicky Ferraro
Senior Producer: Eleni Giannopoulos
Associate Producer: Chloe Goldstein
Photography: Atlas Artists
Photographer: Daniel Dorsa
Photographer: Thomas Prior
Producer: Nicky Devine
