If we can do something with what we know, it is to apply it with a purpose, that of generating positive change for the world.
June 29 is celebrated as the international day of the tropics, one of the regions with the greatest biodiversity on the planet where, despite the pandemic, 2020 saw its destruction increase by 12% more than the previous year. Unveiling the sad and monstrous reality of knowing that not only a virus affects us, but also the irresponsibility and greed of the human hand.
This professional campaign titled 'Day of the Tropics' was published in Peru in June, 2021. It was created for the brand: Lion Heart, by ad agency: Lion Heart. This Print medium campaign is related to the Agency Self-Promo and Public Interest, NGO industries and contains 2 media assets. It was submitted over 2 years ago.
Advertising Agency: Lion Heart, Lima, Peru