It's 2021. But stories of homophobic and transphobic fathers are still not uncommon in the Philippines. LGBT+ children, who already struggle to find spaces of love and acceptance, can’t even find one in their own homes.
And yet as a society, we commemorate both the ideas of fatherhood and pride in the same month.
So, between the dates of Fathers’ Day and the 2021 Metro Manila Pride March, Globe released a film celebrating the idea of Proud Fathers’ Day. Featuring dads who learned pride from the courage of their own children.
This professional campaign titled 'Proud To Be Loved' was published in Philippines in June, 2021. It was created for the brand: Globe, by ad agency: Publicis. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 2 years ago.
Advertising Agency: Publicis JimenezBasic, Makati City, Philippines
Film Production: Provill Studios
Executive Creative Director: Trixie Diyco
Creative Director: Brandon Dollente
Art Director: Roi Marcelino
Client Services Director: Raffy Parcon
Account Supervisor: Isa Escano
Copywriter: Kara Quiambao
Producer: Datu Gallaga
Caster: Geneive Mercado
Director: Ianco Dela Cruz
Executive Producer: Fran Ocampo
Associate Executive Producer: Ariane Nuñez