As it happens in Nature, we can become true preys in traffic. When we put our foot on the accelerator, we are subject to entering a danger zone, in which we are victims of our own attitudes and choices. To respect the speed limits is valuing life, as well other people’s lives who can be inside or outside the vehicle.
This professional campaign titled 'Danger zone' was published in Brazil in June, 2017. It was created for the brand: Detran-RN, by ad agency: Executiva Propaganda. This Print medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted almost 5 years ago.
Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director / Art Director: Cortez Pereira
Copywriter: Maruza Araújo