Havana Club

Cuban Mode

Agencies: Sid Lee Yard Agency


Havana Club is launching a new global campaign that offers the world a glimpse into Cuba’s secret to life. Created in collaboration with YARD and creative agency Sid Lee, the Cuban mode campaign is inspired by Cuba’s contagious spirit and vibrant collective energy that makes you want to adopt their mindset. Or, in other words: share La Cubanìa.

The campaign Cuban Mode is also set to be a visual experience with the direction of the renowned director Aisultan Seitov, who’s been recognized for his collaboration with rap artists like Offset, 21 Savage, and Tyler the Creator. The photography is from the well-reputed UK photographer Jack Bridgland, famous for editorial shoots with Rosalìa, Robert Pattinson and many more.

This professional campaign titled 'Cuban Mode ' was published in Canada, Spain, and United Kingdom in November, 2022. It was created for the brand: Havana Club, by ad agencies: Sid Lee and Yard Agency. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago by PR Manager: Kristel Dupont of Sid Lee.


Client – Havana Club
Global Marketing Director Anne Martin
Brand Director: Ludmilla Stephkov
Marketing Manager: Fabien Re
Creative Content Manager: Oliver Traser

Agencies: YARD & Sid Lee

Business Director: Fabien Buferne
Account Executive: Maeva Coussy
Strategy Director: Ambroise Soulé
Executive Creative Director: Yoan Prat
Creative Director: Güllit Baku
Creative: Antoine Vella

Sid Lee
Executive Creative Director: Kristian Manchester
Associate Creative Director: Annika Ramchandani
Production: Marie-Christine Toupin, Emmanuelle Berube, Morgan Kendall

Production Company: Partizan Ltd
Director: Aisultan Seitov
Managing Director: Jenny Beckett
Head of production: Ella More O'Ferrall
Producer: Jason Oakley
Production Manager: Charlie Scannell

Director of Photography: Nikita Popkov
2nd Assistant Camera: Marts Indrikis Zunde
Costume DesignerL Jill Gattegno
Stills Photographer: Jack Bridgland
Stills Digi OP: Jon Rose

Island Films
Local production: Island Films
Executive Producer: Nelson Navarro
Producer: Anabel Silva Fuentes
Production Coordinator: Alina Vazquez

Post- Production: MADNOMAD
Post Supervisor: Anuar Bazargeldi
Editor: Yuriy Karikh
Colorist: Yerlan Tanayev
Mixed Media Creative director: Anton Reva
Mixed Media Producer: Sin Yu Sofia
Mixed Media Artist: Galina Kazimi
Mixed Media Artist: Posox
Mixed Media Assistant: Mariam Najaryan
VFX: Buralqy team
VFX: Sanay Umirzakov
VFX: Yelaman Buralqy

Song composition and production: Cult Nation Studios & Oclair
SFX and audio post: Theo Porcet and Francois Bélanger
Executive Producer: Sean Sable
Post coordinator: Melissa Hassing


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