We want leisure and enjoyment moments to be magical and not overshadowed by alcohol abuse. #ASKFORWATER is a social movement created by AB Inbev that seeks to change the culture in order to drink alcohol in a smart way. #ASKFORWATER TAKES CARE OF PEOPLE, SO THAT THEIR EXPERIENCES BECOME MEMORABLE. To get a real change, we do something unprecedented in this category; to join the most important alcohol brands under a same message.
This professional campaign titled 'Ask For Water' was published in Uruguay in September, 2019. It was created for the brands: Havana Club, Johnnie Walker, and Patricia Beer, by ad agency: WILD Fi. This Print medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 4 years ago by Head Of Creation: Enzo Mansilla of WILD Fi.
Advertising Agency: WILD Fi, Montevideo, Uruguay