Visa's 80 year legacy has has made cashless payments so ubiquitous that people don't remember what's on their cash anymore, brining attention to the fact that most of us use cash as little as possible these days.
We're celebrating Visa as the curator of the cashless era with a series of riddling OOH advertisements. The posters feature incomplete international currency that highlight cashless payments being the transactional choice of today. The physical ads are followed up with interactive digital displays, where users can give their best guess on a series questions about their cash.
This student campaign titled 'Cashless Since 1958' was published on August 31, 2022. It was created for the brand: Visa, by ad school: Miami Ad School Europe. This Digital, Outdoor, and Print media campaign is related to the Finance industry and contains 6 media assets. It was submitted 21 days ago.
School: Miami Ad School, Berlin
Art Director: Jake Alviene
Copywriter: Aishwarya Basker
Creative Director: Florian Weitzel