In this catastrophic pandemic we have been able to notice bad decisions by some leaders of different countries, leaving aside the recommendations of the WHO (World Health Organization) and putting the lives of citizens at stake. The idea of the campaign is to raise awareness of the seriousness of the situation at a global level, denoting the high number of deaths that has revealed the consequences of prioritizing an economic model over health, in this very special case exposing citizens to the rapid spread of the virus without taking into account what is most relevant to which the health authorities have focused, social isolation as a primary measure to minimize cases of contagion.
This professional campaign titled 'Crosses' was published in Argentina in May, 2020. It was created for the brand: Prensa Callejera, by ad agency: Avión de papel. This Print medium campaign is related to the Media and Public Interest industries and contains 4 media assets. It was submitted almost 4 years ago.
Advertising Agency: Avión de papel, Córdoba, Argentina
Creative Director: Lucho González
Copywriter: Laura Cáceres
Art Director: Luis Magnani