Description
People are used to finding hidden fees in everything—from vacation rentals to their wireless bills. In a new campaign, Cricket Wireless and advertising agency ARGONAUT use some comedically pixelated cartoon characters to show how they “bare all” in their costs.
In “Cricket Bares All,” the blurred treatment of “private parts” for characters who don’t even wear pants is a fun, tongue-in-cheek approach to Cricket’s transparency. Cricket includes everything upfront, unlike other wireless carriers that tack on taxes and fees after the advertised price. Further solidifying the value they provide to consumers.
“People have become so used to hidden fees and deception with pricing that it’s almost shocking when someone is upfront and honest,” says Hemant Anant Jain, Head of Creative at ARGONAUT. “When you have nothing to hide, it’s easy to be out and proud about it.”
This professional campaign titled 'Cricket Bares All' was published on October 01, 2024. It was created for the brand: Cricket Wireless, by ad agency: Argonaut. This campaign is related to the Electronics, Technology, Other, and Professional Services industries and contains 5 media assets. It was submitted 4 months ago.
Credits
Client/Brand: Cricket Wireless
Angela Rittgers - President, AT&T Prepaid & Cricket Wireless
Tony Mokry - Vice President & Chief Marketing Officer
Cindy Rozier - Assistant VP of Marketing
Erin Bishop - Lead Advertising, Manager
Carter Robinson - Lead Advertising Manager
Bobby Shively - Lead Advertising Manager
Liz Bodero - Social Media Sr. Strategy Manager
Candii Woodson-Witchard - Director, Media
Advertising Agency: ARGONAUT
Hunter Hindman - Chief Creative Officer
Katie Miller - President
Hemant Anant Jain - Head of Creative
Katie Bourgeois - Creative Director
Earl Lee - Creative Director
Sofia Wiklander - Copywriter
Karolina Edgren - Art Director
Tristan Besse - Head of Brand Management
Molly Brasser - Brand Director
Maddie Stoops - Brand Supervisor
Magali Charmot - Head of Strategy
Shaunt Halebian - Strategy Director
Chelsea Martin - Associate Strategy Director
Hanna Park - Connections Planning Director
Chris Greco - Programmatic Director
Jon Drawbaugh - Head of Production
Abbey Park - Executive Producer
Jim Vaughan - Executive Producer
Jeffrey Smith - Integrated Producer
Danielle Wright - Digital Integrated Producer
Jeremy Kaller - Senior Editor
McKenzie Gritton - Associate Director, Project Manager
Production Partner: AFX Creative
Felix Urquiza - Executive Creative Director
Gail von Dedenroth - VFX/Post Producer
Nicole Fina - Managing Director
Persis Reynolds - Head of Production
Derek Hansen - Senior Colorist
Jenny Bright - Color Producer
Jesse Thorp - VFX Supervisor
Juan Salazar - Lead CG Artist
Taylor Aseere - Previz Supervisor
Caitlin Schrader - Animation Supervisor
Kaitlin Yu - Animator
Agatha Tiara Christa - Animator
Johnathan Gibney - Animator
Mick Bransfield - Animator
Nelson Mai - Modeler
Ashley Jahansahi - Lead Compositor
Lily Cunningham - Compositor
Felix Thedeby - Compositor
Markis Lazarre - Flame Artist
Production Partner: Barking Owl
Executive Producer: Ashley Benton
Producer: Jenna Pangilinan
Sound Engineer: Elizabeth McClanahan
