Description
Spooky season is here again and it’s more haunting than ever! And of course that means, the beloved Philly favorite, Dietz & Watson is back with their annual Halloween entertainment to ring in the spirit(s) of the season.
As the ghostly holiday draws near, the meat and cheese purveyors tapped their long-time partner Red Tettemer O’Connell + Partners (RTO+P - a ModOp Company) once again, to make a comeback with one of the fan favorites – the legendary Gabaghoul.
Staying true to their ‘Right Way’ philosophy, Dietz & Watson prides themselves on commitment to quality and transparency. The campaign will highlight Dietz & Watson’s premium uncured Dietz Dogs. Found in brand-new packaging, they’re the same dogs with a new look, and come in tasty flavors like Jumbo Beef, Beef Hot, Jalapeno Cheddar, and Bacon Cheddar.
Being the only deli brand to go big on entertainment during spooky season, (recognizing the previous year’s creepy classics, such as the SandWitch Sisters) Dietz & Watson has brought back the classic ghastly gourmand character that was first introduced in 2021 played by iconic mafioso salvatore, Vincent Pastore. However, this time around rings in a new Gabaghoul (and a pal of the last) – the Sopranos’ Italian Stallion, Steve Schirripa to kick off the campaign and live activation.
In 4 spookily comedic spots, Mummy Dog, Ghosts, Hoagie Dog, and Not Now Ma, Schirripa is captured in his most ghoulie of character, each video taking place on a street corner at dusk in his Gabaghoul hot dog cart where he’s hard at work slinging Dietz Dogs to all of the adults and kids out and about for Halloween.
To continue the spirit, the campaign will also feature foodie/recipe creators and influencers, such as New-York based foodie and sandwich connoisseur, Cugine.
The campaign will also include local Philly pop ups with a Gabaghoul who will be giving away free Dietz Dogs and merch to parents and their kids as they Trick or Treat on Halloween.
The campaign launches nationally online on October 3rd, running organically and on paid social – featuring 4 videos that will run across Snapchat, Reddit, Pinterest, Meta, TikTok & OLV (YouTube).
This professional campaign titled 'Gabaghoul Hot Dog Cart' was published in United States in October, 2024. It was created for the brand: Dietz & Watson, by ad agency: Red Tettemer O’Connell + Partners. This Film medium campaign is related to the Food industry and contains 4 media assets. It was submitted about 1 year ago.
Credits
Agency: Red Tettemer O’Connell + Partners // ModOp
Co-Chief Creative Officers: Steve Red, Steve O’Connell
Executive Creative Director: Todd Taylor
Group Creative Director: Ari Garber
Art Director: Carly Kozacheck
Senior Copywriter: Roman Manning
Digital Designer: Jess Rosidivito
Developer: Jordan Speed
Account Management: Carla Mote, Susan Fortin Baraczek, Caity Smith, Allison Kasper, Riley Gilbert, Emily Red
Brand Strategy: Vann Madison
Social Strategy: Frank Esposito, Tim Stoeckle, Tyler Walsh
Digital Strategy: Uri Weingarten, Aaron Grando
Producers: Michael Hall, Niall Segundo, Joe Mosca
Client: Dietz & Watson
Marketing: Lauren Eni Canseco, Devon Diehle, Katie Atchison, Jesse Lieblein
Production:
Director: Todd Taylor (RTO+P)
Production Company: Format
Post Production: RTO+P
Editor: Chip Schofield
Mix & Record: Milkboy
Color: Alkemy X
Media: Mediahub
