Description
Burger King took creativity to the next level on Black Friday 2023 by "hacking" the way advertising is done, utilizing guerrilla marketing strategies to cleverly infiltrate among the most popular products. With the innovative vision of BBA Ecuador, the campaign not only created a buzz on social media but also redefined advertising tactics during discount events, attracting a new audience and setting a standard in the industry.
The results of this strategy were impressive: store traffic increased by an astounding 35.20% compared to 2022, surpassing the initial goal of 20%. With over 4,000 stickers placed in more than 60 locations across 9 shopping centers nationwide, Burger King demonstrated that guerrilla marketing can not only transform a brand's perception but also significantly boost sales, solidifying its position as a creative and savvy brand during the discount season.
This professional campaign titled 'Hack Friday' was published in Ecuador in November, 2023. It was created for the brand: Burger King, by ad agency: BBA Ecuador. This Direct, Experiential, and OOH Outdoor media campaign is related to the Delivery Services and Food industries and contains 6 media assets. It was submitted 2 months ago.
Credits
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Creative Director: Luis Barrera
Creative Writing: Carlos Rivas
Creative Writing: Paula Rivadeneira
Entry Writer: Ana Cristina Andrade
Entry Writer: Carlos Rivas
Entry Writer: Julia Paredes
Graphic Designer: Carlos Rivas
