Burger King defied Black Friday expectations by strategically infiltrating among the most popular products, creating a stir on social media. Their clever move not only attracted a new audience but also redefined advertising tactics during discount events, setting an innovative standard for the industry.
This bold move not only granted them unexpected relevance but also solidified their position as a creative and astute brand during the discount season, proving that well-applied creativity can entirely transform a brand's perception in the market.
This professional campaign titled 'Hack Friday ' was published in Ecuador in November, 2023. It was created for the brand: Burger King, by ad agency: Fabryca by BBA. This Design, Digital, and Direct media campaign is related to the Delivery Services and Food industries and contains 2 media assets. It was submitted 3 months ago.
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Creative Director: Luis Barrera
Creative Writing: Paula Rivadeneira
Graphic Designer: Carlos Rivas