ADVERTISING

Rebranded Drive-thru Menu & Kiosk Menu offering food and tech bundles.

Rebranded Drive-thru Menu & Kiosk Menu offering food and tech bundles.

Limited edition packaging for Burger King food orders, that are reminiscent of tech devices packaging.

Scannable stickers placed on burger wrappers that lead to Verizon vouchers and limited time deals.

Verizon and Buger King take to Twitter in a fun, sassy and saracstic way.

Verizon and Burger King launch GIPHY stickers for Instagram, so customers can document their Cravetech experience.

Explainer Video

Description

Over 40 million Americans go to a fast food drive-thru everyday.
Why? Simply because when you need food, you need it fast.
The same goes for tech.
To put Verizon on people's minds as the first stop for tech accessories,
we partnered with one of the largest fast-food chains in the country.
With Burger King, we launched the world's first tech drive-thru to
satisfy the real cravings, tech cravings. Verizon accessories are featured
alongside the normal BK menu to be purchased as bundles or a la carte, to
help you upgrade your food and tech experience.

This student campaign titled 'CraveTech' was published in United States in March, 2023. It was created for the brands: Burger King and Verizon, by ad school: Savannah College of Art & Design. This 360° medium campaign is related to the Electronics, Technology, Food, and Other industries and contains 11 media assets. It was submitted 4 months ago.

Credits

Advertising Agency (School): Savannah College of Art and Design
Art Director: Tarinee Rajaraman
Art Director: Jobelle Mok
Art Director: Alexandra McGuire
Copywriter: Chase Peatman

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