Description
Gendered labels like "SHE-O," "girl boss," and "boss babe" often restrict women in professional settings. These labels are problematic because they reinforce a misogynistic perspective that we, as a society, are trying to overcome. They are more damaging than empowering when used in a serious context.
The campaign, 'Reclaim your Title' aims to educate the audience on how imperative it is to move beyond gendered labels in the workplace and recognize what truly matters. So, with the world’s leading language assistant, Grammarly, whose goal is to improve lives by improving communication - we rewrite this narrative - so that we can remove gender from the equation and help women #stepintopower.
This student campaign titled 'Reclaim your Title' was published in United States in March, 2023. It was created for the brand: Grammarly, by ad school: Savannah College of Art & Design. This 360° medium campaign is related to the Other industry and contains 8 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency (School): Savannah College of Art & Design
Production Company: N/A
Art Director: Tarinee Rajaraman
Copywriter: Tarinee Rajaraman
Illustrator: Karlos Kuan
