BLACK METAL DOGS

Proyecto Patitas is addressing 'Black Dog Syndrome,' a phenomenon where black dogs are less likely to be adopted due to misconceptions about their temperament and the unjust biases associated with their color, through a targeted campaign aimed at black metal enthusiasts, the project employs the language of black metal culture to connect with an audience familiar with stereotypes. This creative approach seeks to dispel myths about black dogs and increase their adoption rates from shelters, where they are frequently overlooked.