Poster
Television
Online
Description
The challenge: Get CT drivers to put their phones down and drive as if their future and someone else’s depends on it. One glance changes everything. Sollution:
Transform attitudes toward distracted driving by illustrating how a single moment of inattention can have dire consequences.
This professional campaign titled 'A Beast' was published in United States in March, 2025. It was created for the brand: Connecticut Department of Transportation, by ad agency: MASON. This Film and Integrated media campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted 19 days ago.
Credits
Advertising Agency: Mason, Bethany, CT, USA
Production Company: Good Great Grand, New York, USA
Executive Creative Director: Michael Field
Creative Director: Liz Panke
Associate Creative Director: Elmer Grubbs
