Thousands of Central American migrants leave their countries in search of a better future, even during the COVID-19 pandemic. Through the language of "Social Distancing", we show the parallel between the distance that saves some people's lives, and how for the migrant population of Central America, two meters are not enough.
This professional campaign titled 'Safety Distance' was published in Colombia in June, 2021. It was created for the brand: Amnesty International, by ad agency: VMLY&R. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 2 years ago by Copywriter: Sara of VMLY&R Colombia.
Advertising Agency: VMLY&R, Colombia, Colombia
Ceo: Catalina Sánchez
Cco: Santiago Cuesta
Creative Director: Cristian Forero Yusti
Art Directors: Andrés Gómez, Jéssica Gómez
Copywriter: Sara Vega Mateus
Illustrator: Mateo Aguirre