Amnesty International

The land of absurdity

Agency: Anorak


Amnesty International has launched a satire website mocking the LGBT ideology free zones that were introduced in Poland.
Over 100 regions in Poland are now LGBT free zones, leading to a massive increase in hostility towards LGBT people, hate speech, and violent attacks. The idea of a LGBT ideology free zone is in itself ridiculous, because freedom to love is a basic human right.
The website, aptly named “The land of absurdity”, lets people introduce their own nonsensical free zones, such as “The nose hair free zone” and “The lactose intolerant free zone”. The site is already generating hundreds of new zones that will be delivered to the Polish government.

This professional campaign titled 'The land of absurdity' was published in Norway in May, 2021. It was created for the brand: Amnesty International, by ad agency: Anorak. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago by Anorak: Anorak of Anorak.


Advertising Agency: Anorak, Oslo, Norway


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