Super Nanny

Control Toys

Agency: Publicis


Super Nanny is a TV show that helps desperate parents to deal with badly behaved children. We had to promote its new season to parents. So we created a fictitious line of toys that featured absurd ways to discipline children and put them in a place where we were sure to find our target – toy stores. By taking a closer look at the boxes, they’d find the message “There are better ways to discipline your child. Watch Super Nanny.”

This professional campaign titled 'Control Toys' was published in Brazil in May, 2012. It was created for the brand: Super Nanny, by ad agency: Publicis. This Direct medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: Publicis, São Paulo, Brazil
Creative Directors: Hugo Rodrigues; Kevin Zung
Art Director: Antonio Correa
Copywriters: Guilherme Nesti, Luis Felipe Figueiredo
Agency Producers: Rita Vilarim, Thiago Loureiro, Emerson Russo
Production Company: Farol Filmes
Sound Studio: Voicez


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