Brazil is one of the recordist countries in motorcycle accidents in the world. Therefore, the importance of producing creative, impactful and efficient advertising campaigns have the goal of raising awareness, to educate bikers about traffic growing. After all, a thousandth of a second can have consequences for the rest of your life.
This professional campaign titled 'Consequences' was published in Brazil in December, 2018. It was created for the brand: Detran-RN, by ad agency: Executiva Propaganda. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted over 3 years ago.
Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director / Copywriter: George Wilde
Art Director: Cortez Pereira
Photographer: Humberto Lopes
Retouch: Camaleão Studio