Connecting with Your Nature

Connecting with Your Nature

For 125 years, Coleman has been there, quietly accompanying people in their moments outdoors.
To mark this anniversary in Chile, the brand introduces Connecting with Your Nature, a campaign built on a simple truth: there isn’t just one way to experience nature. There are as many ways as there are people willing to step outside and meet it.

The campaign comes to life through a collaboration with Chilean illustrator Godersi, whose line work captures the deeply personal connection between people, place, and product. Illustration and photography share a single visual language, portraying a nature that feels real and familiar, made of pauses, short escapes, and moments meant to be shared.

The work lives across social, retail, and brand activations, where Coleman products appear naturally within each scene. Not as aspirational objects, but as reliable companions, there to make things easier, so the experience can happen.

Connecting with Your Nature isn’t about disconnecting from the modern world or rejecting technology. It’s about something far more honest: getting out, discovering, sharing, and reconnecting with what moves us each in our own way.

Just as Coleman has done for more than a century.