Core Strength Training

True core strength isn't built by just crunches or planks. It's built through daily training that starts at your body's core: your gut.

Culturelle Probiotics makes that daily gut training simple. Acting as your microbiome's personal trainer, keeping your health on track and building the kind of strength that compounds over time and powers everything you do.

To help consumers rethink the meaning of core strength, Culturelle appointed their first-ever Chief Wellness Ambassador—a recognizable face in fitness and wellness who knows that real strength doesn't start in the gym, but in the gut—Peloton Instructor Jess King.

In her role as CWA, Jess championed daily gut health in culture-forward, relatable ways across broadcast, digital, and PR channels.