Service in banks, fintechs and even other cooperatives is increasingly distant, most of which are carried out online by chatbots that do not interact and do not create true connections with the public.
Understanding the importance that the story of each cooperative member has for Acredicoop, we brought the cooperative members as protagonists in the art direction, seeking to form a true connection showing that all types of dreams and goals deserve attention, respect and recognition from a financial institution that supports them. support.
This professional campaign titled 'Getting to know you and cooperating with your story, that's what moves us.' was published in Brazil in July, 2023. It was created for the brand: Acredicoop, by ad agency: Magica Comunicação. This Experiential medium campaign is related to the Public Utility industry and contains 2 media assets. It was submitted 2 months ago.
Advertising agency: Magica Comunicação
Art Director: Kaíque Correa
Creative Director: Evandro da Rosa
Copywriter: Gustavo Fabrin
Strategy: Letícia Gabriela
Account manager: Thaís Cidral da Costa
Service Manager: Paulo Saban
Service Director: André Almeida de Souza
Strategy Director: Rodrigo Ascenção