Colored lung cancer cell seen under a scanning electron microscope / The same damage now in striking new colors
Colored lung cancer cell seen under a scanning electron microscope / The same damage now in striking new colors
Colored lung cancer cell seen under a scanning electron microscope / The same damage now in striking new colors
Description
We found that scientific researchers analyzing images of cancer cell samples do so by coloring them with vibrant hues to identify different parts of the cells. Based on this observation, we discovered that these striking colors also match the colors of vaporizers used for smoking.
Based on this finding, we decided to match both sets of colors and highlight this observation.
This professional campaign titled 'Colours of Damage' was published in Argentina, Mexico, and Uruguay in May, 2024. It was created for the brand: Commision for the Fight Against Cancer, by ad agencies: Digitas and Publicis Impetu. This Print medium campaign is related to the Health industry and contains 3 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Publicis Impetu, Digitas Uruguay
Production Company: Publicis Groupe
CEO: María José Caponi
CCO: Esteban Barreiro, Mario Taglioretti
ECD: Federico Cibils, Pablo Cáfaro
Copywriter: Juan Pablo de Mello, Fernando Pintos, Diego Almagro
Art Director: Gastón Dinardi, Danilo Macedo
