Walkers and Comic Relief


Agency: VCCP


For the second year running, the nation’s favourite crisps, Walkers, partners with Comic Relief for Red Nose Day to shine a light on how much Brits bottle up their true feelings. Walkers latest campaign aims to challenge and reframe the use of the ‘F***’ word (fine), and encourage instead the nation to open up and start talking honestly about how they are feeling.

This professional campaign titled 'THE REAL F*** WORD' was published in United Kingdom in March, 2022. It was created for the brand: Walkers and Comic Relief, by ad agency: VCCP. This Integrated medium campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted about 2 years ago.


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