For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase.
This professional campaign titled 'Collective iAd' was published in Brazil in March, 2012. It was created for the brand: Peixe Urbano, by ad agency: BBDO. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
VP Creative: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu
Art Directors: Tiago Marcondes, Guiga Giacomo
Copywriter: Ricardo Wolff, Marcelo Pignatari