Netflix needed to get people excited about the new season of The Spy. Instead of just asking people to watch the show, we got them to live it. Using coded messages in subtitles, OOH, social, and even radio, we sent people on missions to interact with the show like never before. To become spies themselves.
This student campaign titled 'Code Captioning' was published in Canada in May, 2021. It was created for the brand: Netflix, by ad school: Miami Ad School. This Integrated medium campaign is related to the Media industry and contains 10 media assets. It was submitted over 2 years ago.
Advertising School: Miami Ad School, Toronto, Canada
Copywriter: Aman Soin
Art Director: Ashley Park