Sakay Halfway

Agency: MullenLowe Group

Description is a commuter’s app developed to guide Filipinos in their day-to-day commuting adventures in the busy roads of Metro Manila. To increase brand awareness and drive more app downloads and usage, launched an in-app feature to solve one of the biggest barriers to love and relationship – distance and traffic.
In the Philippines, there is a long-standing joke about Northerners and Southerners, those who live on opposite ends of Metro Manila, who blame "geographical incompatibility" as the reason for most break-ups. The strategy was simple -- exploit the available technology in the app to solve the age-old question of where to meet a significant other if you live far away from each other.
More than 10,000 couples used the app to meet halfway last Valentine’s Day! We got over 1.3M total campaign reach and 250K additional app downloads in the duration of the campaign.
Sakay Halfway also exceeded the Click Through Rate industry standard of 0.90% with a 10.59% CTR and we achieved over Php 5.7M in terms of PR value with minimal spend.

This professional campaign titled 'Sakay Halfway' was published in Philippines in February, 2021. It was created for the brand:, by ad agency: MullenLowe Group. This Digital medium campaign is related to the Transport industry and contains 2 media assets. It was submitted almost 3 years ago by Executive Creative Director: Roman Carlo Olivarez of MullenLowe TREYNA.


Advertising Agency: MullenLowe TREYNA, Makati City, Philippines
Chairman And CEO: Mike Trillana
Chairman Emeritus And Chief Product Consultant: Leigh Reyes
Chief Creative Officer: Abi Aquino
Deputy Executive Creative Director: Roman Carlo Olivarez
Senior Art Director: Iya Parungao
Copywriter: Paulo De La Rosa
Video Editor: JL Marfori
Executive Director Of Technology And Platform Services: Raffy Bariso
Digital Media Manager: Elle Manao
Brand Planning Director: Viboy Palillo
Brand Planner And Digital Analyst: John Gale
PR Services Director: Tricia Kiocho
PR Assistant Manager: Kristel Cruz
PR Assistant Manager: Jen Suguitan
PR Admin Associate: Michelle Tiongson
Client Services Director: Aimee Sarmiento
Managing Director: Alan Fontanilla
Senior Business Director: Trina Nadela
Account Manager: Pierre Garcia


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