Narcos: Mexico - Cocaine Routes was created to show cocaine’s journey around the world. Every time a user enters their location within the site, our algorithm creates a personalised video selecting specific post produced scenes from all Narcos seasons, connecting in real time with Google web mapping technologies, merging satellite and Street View images; combining these elements with accurate routes and the specific transportation methods - air, land or sea, to create a hyper personalized video for each user.
Visit cocaineroutes.com, an immersive, personalized video experience to promote the launch of Narcos: Mexico on Netflix, so people from around the world can discover how the Cartel of Guadalajara distributes a “package” to their exact location.
This professional campaign titled 'Cocaine Routes' was published in United States in November, 2018. It was created for the brands: Narcos and Netflix, by ad agency: Circus. This Integrated medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 3 years ago.
Advertising Agency: CIRCUS, Santa Monica, USA
Chief Creative Officer: Dauquen Chabeldin
Creative Director: Ana Luna, Sebastian Urrutia
Art Director: David Gallo
VP Client Services: Christopher Roberts
Production Manager: Servando Alonso
Producer: Brenda Chavez
Lead Developer: Fredy Rivas
Video Editor: Cecilia Mancera
Technology Director: Carlos Tejeda