CMO's nightmare

Agency: Heads Propaganda

What seemed like a business path turned into a dead end street. Journey to the Center of the Customer


We conducted a survey with CMOs to identify the top 10 issues that terrified them the most. Then we seized the opportunity with Halloween's arrival to turn each of these issues into a horror movie poster

This professional campaign titled 'CMO's nightmare' was published in Brazil in October, 2023. It was created by ad agency: Heads Propaganda. This Ambient, Digital, and OOH Outdoor media campaign is related to the Agency Self-Promo and Other industries and contains 10 media assets. It was submitted 4 months ago.


Advertising Agency: Heads Propaganda, São Paulo, Brazil
Art Director:Luiz Barreto, Vanessa Locks, Lucas Di Salvo, Natan Amorim, Rhamily Queiroz, Feliphe Amral, Marton Santos, Alex Coelho
Copywriter: Rafael Merel


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.