UNFPA Argentina

Deconstructed Closets

Agency: HOY by Havas



HOY by Havas Argentina and UN transformed closets that enclose prejudices into murals of pride

Deconstructed Closets is a free art exhibition developed by Havas’ creative agency HOY and United Nations Population Fund (UNFPA), the UN agency that works for sexual and reproductive rights and an end to gender-based violence. The exhibition pays tribute to four great Argentine LGBTIQ+ activists with a series of four large-scale artworks created by local muralist Leandro Frizzera using the inlay technique (wood collage) to create portraits made from real closet parts.

Each artwork features Carlos Jáuregui, the first president of the Argentine’s gay community; Ilse Fuskova, lesbian-feminist; Lohana Berkins, transvestite activist, and Mocha Celis, transvestite activist.

The art process sought to dismantle closets that usually symbolize prison, oppression, and repression to create something new, so that the element that once enclosed prejudice now expresses freedom. The artwork also used non-wood parts such as knobs, hinges, metal ornaments and mirrors that have this type of cabinets in the Rococo or Provençal style from the 30s and 40s.

The itinerant art exhibition was presented at the main malls in Argentina and was visited by nearly 3 million people. Visitors not only looked at the murals, but also interacted with QR codes, which allowed them to access the official website of the exhibition, where they could read the biographies of the four portrayed activists as well as watch a video reflecting the process of realization, in which current LGBTIQ+ activists share how they came out of the closet.

Mariana Isasi, head of UNFPA Argentina’s office, said: "People have the right to live their sexual identity and orientation without discrimination or violence. Today we especially celebrate the leaders who have taken a path to guarantee the human rights of LGBTIQ+ people in Argentina."

Deconstructed Closets was declared of cultural interest by the Legislature of the City of Buenos Aires.

This professional campaign titled 'Deconstructed Closets' was published in Argentina in May, 2023. It was created for the brand: UNFPA Argentina, by ad agency: HOY by Havas. This Ambient, OOH Outdoor, and Print media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago by Creative & Awards Coordinator: Lola Manzur of HOY by Havas Argentina.


Agency: HOY by Havas
Advertiser: United Nations Population Fund (UNFPA)
COO: Elina Méndez
Executive Creative Director: María Luján Donaire
Head of Craft & Innovation: Hernán Damilano
Creative Directors: Damián Palopoli - Santiago Ledesma
Creative Collaborator: Tony Waissmann
Art Director: Charlie Meza
Copywriter: Kike Raboy
Account Director: Sofía Pereyra
Production Company: HOY by Havas
Director: Hernán Damilano
Production Coordination: Marcelo Vega
Producer: Mike Cremona
Filmmakers: Gonzalo Sierra and Melina Gennaro
Mural artist: Leandro Frizzera
Retouching: Gastón Cardozo
Creative Coordination: Dolores Manzur
Sound Producer: Twins Music House
Sound and music: Máximo Scott, Tomás Huergo, José Violante, Emmanuel Bortolini, Jerónimo Montalvo
Advertiser supervisors: Mariana Isasi, Isabel Guelfo, Florencia Tróccoli, Victoria Vaccaro, Nayla Procopio (UNFPA), Nuria Banus, Astrid Schwab, Juliana Monsalvo (IRSA)


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