Do you want to live the life of a soccer star for a day?
Through a unique initiative from Sweden’s largest newspaper, Aftonbladet, supporters are given the opportunity to move into the homes of two different top players. During October and November, two players from Sweden’s top women’s soccer league, OBOS Damallsvenskan, will rent out their homes to supporters for one day. The players’ homes are – starting today – advertised on Sweden’s largest marketplace, Blocket. They can be booked on specific days when the players are away for games in other parts of the country. Behind the initiative is Aftonbladet – Sweden’s largest newspaper – and its sports division Sportbladet, which since 2019 broadcasts all the games from OBOS Damallsvenskan.
The players who will open up their homes for a day are Djurgårdens IF's Daniela Zamora, national team player for Chile, and KIF Örebro's Finnish national team star Elli Pikkujämsä.
This professional campaign titled 'Close to the Stars' was published in Sweden in October, 2021. It was created for the brand: Aftonbladet, by ad agency: Eljest. This Integrated medium campaign is related to the Media industry and contains 2 media assets. It was submitted about 2 years ago.
Marketing Director: Therese Stalén Birgersson / Aftonbladet
Digital Marketing Manager: Viktoria Disenvall / Aftonbladet
Communications Manager: Tero Marjamäki / Blocket
Press Manager: Ebba Rosencrantz / Blocket
Brand Manager: Erik Wikström
Marketing Manager Qasa: Josefine Älmegran
Eljest Agency: Sara Mannerström Erik Ström, Sofi Widolf, Martin Mentell Widolf, Filip Skoglund