In Brazil, "motel" is something like an hourly hotel that people use for love encounters. So, to celebrate the Brazilian Tobacco Awareness Day, we decided to send a message for less smoking and more sex, after all, the loss of libido is one of the many problems caused by smoking.
This professional campaign titled 'Cigarette Sex' was published in Brazil in August, 2013. It was created for the brand: Sunny Day Motels, by ad agency: Casablanca. This Print medium campaign is related to the Transport industry and contains 2 media assets. It was submitted about 10 years ago.
Advertising Agency: Casablanca Comunicacao, Belo Horizonte, Brazil
Creative Director: Maurilo Andreas
Art Director: Celso Bastos
Copywriters: Daniela Brandão, Maurilo Andreas