Lay's Pepsico

Chuck Studios: Behind the Scenes

Agency: Wunderman Thompson India

Chuck Studios: Behind the Scenes of "Lay's Gourmet"

"Lay's Gourmet" TVC - Director's Cut


To launch Lay’s Gourmet in India, Wunderman Thompson India asked Chuck Studios to create a film for Lay's that reveals the craftsmanship behind its premium chips.

In a film that introduces three exciting flavours: Thai sweet chilli, Lime & cracked pepper, Vintage cheese & paprika, we learn that Lay’s Gourmet is not simply just chips; but a treat for our senses made from carefully selected potatoes which are thickly sliced and slowly cooked.

The result: an authentic golden look with a satisfying crunch to match. Every bite is filled with lip-smacking flavours and evocative aromas that delight your senses.

This professional campaign titled 'Chuck Studios: Behind the Scenes' was published in India in August, 2022. It was created for the brands: Lay's and Pepsico, by ad agency: Wunderman Thompson India. This Film medium campaign is related to the Confectionery, Snacks and Food industries and contains 2 media assets. It was submitted about 1 year ago by Communications Director: Christopher Verrijdt of futurefactor.


Client: Pepsico Foods India 
Director Marketing: Shailja Joshi 
Brand Lead: Riddhi Tiwari 

Agency: Wunderman Thompson India
Sr. VP / WPP Client Lead: Ritu Nakra 
Sr. Creative Director: Sameer Kumar 

Production company: Chuck Studios 
Account Service director: Gert Jan Timmer 
Global creative director: Olaf van Gerwen 
Production Manager: Didi Stoepman 

Director: Natascha Brandt 
DOP: Alejandro Madrid 


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