Choose Wisely

Agency: Yellow Brick Road


"Choose Wisely" Safe Sex Campaign

In the face of Nigeria's economic challenges and the steady rise in the cost of essential goods, including healthcare, it's imperative to remind young people about the importance of making wise choices, especially when it comes to their sexual health. This Valentine's Day, our "Choose Wisely" safe sex campaign aims to empower individuals to prioritize their well-being by practicing safe sex through the consistent use of condoms.

With economic hardships making it increasingly difficult for many Nigerians to afford healthcare services, the potential consequences of unprotected sex, such as unwanted pregnancies and sexually transmitted infections (STIs), become even more daunting. By promoting the use of condoms, our campaign seeks to provide young people with a practical and accessible means of safeguarding their sexual health.

Through engaging messaging and targeted outreach efforts, we aim to raise awareness about the risks associated with unprotected sex and emphasize the importance of taking proactive measures to prevent unplanned pregnancies and STIs. By encouraging individuals to "Choose Wisely" and prioritize their health and well-being, we hope to empower them to make informed decisions that will positively impact their lives and futures.

Ultimately, our goal is to foster a culture of responsible sexual behavior and promote the adoption of safe sex practices among young people in Nigeria. Through education, advocacy, and access to resources such as condoms, we aim to support individuals in taking control of their sexual health and leading fulfilling and empowered lives.

This professional campaign titled 'Choose Wisely' was published in Nigeria in February, 2024. It was created by ad agency: Yellow Brick Road. This Content medium campaign is related to the Agency Self-Promo and Public Interest industries and contains 3 media assets. It was submitted 2 months ago.


Advertising Agency: Yellow Brick Road, Lagos, Nigeria
Creative Director: Adekunle Adenmosun
Art Director: Tobechukwu Okechukwu
Copywriter: Dami Daniel Osho
Animator: Tobechukwu Okechukwu
Vocalist: Micheal Adenubi
Songwriter: Dami Daniel Osho
Digital Manager: Ebun Bello
Account Director: Yetunde James
Strategy Director: Carol Ofem


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