Description
The #dessertoflove campaign was strategically designed to leverage the excitement and festive spirit surrounding Valentine’s Day. This innovative campaign featured a striking 25-foot ice cream cake heartbeat installation in the heart of the city, collaborations with regional celebrities, influencer-driven promotions, and tie-ups with food delivery giants like Zomato and Swiggy in four target cities.
This professional campaign titled '25 Feet Heart shaped installation at River front' was published in India in February, 2024. It was created for the brand: Havmor, by ad agency: Zero Gravity Communications. This 360°, Digital, and Experiential media campaign is related to the Food and Retail Services industries and contains 2 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency : Zero Gravity Communications
