Shriram Finance

Don't forget this!

Agency: Simple Advertising Ideas

Don't forget this - Anniversary

Don't forget this - Lunch box

Don't forget this - Make up

Don't forget this - Cricket


Gold Loans are one of the most preferred means to raise short term money for emergencies and other small needs. There are dozens of players in the market and the unorganized sector is huge. Top of the mind recall for potential customers is key. The moment you think of pledging, you must think of Shriram Finance – that was the objective.

In a slightly humorous fashion the campaign parallels important things that customers forget in their day to day lives. And reminds customer of Shriram Finance Gold Loan.

This professional campaign titled 'Forget anything, but don’t forget this” was published in India in during September – October 2023. It was created for the brand, Shriram Finance. This Film medium campaign is related to the Consumer Finance industry and contains 4 media assets (Digital films & TVC). Apart from English, the films were also made in 6 regional languages and released across India.

This professional campaign titled 'Don't forget this!' was published in India in January, 2018. It was created for the brand: Shriram Finance, by ad agency: Simple Advertising Ideas. This Digital and Film media campaign is related to the Finance industry and contains 4 media assets. It was submitted 2 months ago by Creative Director: Sudarshan W P of Simple Advertising Ideas.


Advertising Agency: Simple Advertising Ideas, India
Production Company: Franciscan Films, India
Production Company: Players Crew Production, India
Executive Producer: Enosh Kumar & Manoj Kumar
Director: Anand K
Asst. Director: Maheshwari Shekhawat
DoP: Ignatius Vivek David
Editor: Thanus Kodi B, Vibin
CG: Thanus Kodi B
Associate editors: Abdul Shidhi Quaraishi, Marcelino Sheen Paiva
DI: Kaushik
Music: Vikram
Photographer: Vikas Gupta
Art Director: Jhanvi, Palak
Make up & Hair: Manoj Kumar
Costume: Ashe Saini

Agency Managing Director: Shobana T
Creative Director: Sudarshan W P
Associate Creative Directors: Irfan Ahamed H, Manasi V
Copywriter: Manasi V
Sr. Art Director: Srinivasan R
Client Management: Aarthi Ajit, Kruthika N


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