Bold Lessons

Agency: X3M Ideas


It's difficult for Mothers to allow their toddlers to do things themselves, because of the risk of them harming themselves. But Mothers also understand that for children to learn and grow, they need to do some things on their own. On Mother’s Day, we celebrate their courage to let us learn.

This professional campaign titled 'Bold Lessons' was published in Nigeria in March, 2022. It was created for the brand: Bold, by ad agency: X3M Ideas. This Print medium campaign is related to the Non-Alcoholic Drinks industry and contains 3 media assets. It was submitted 6 months ago by Art Director: Sheu Sodiq of X3m ideas.


Advertising Agency: X3m Ideas, Lagos, Nigeria
Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Creative Director: Anthony Wolve
Deputy Creative Director: Kelechi Uduma
Art Directors: Sodiq Sheu, Moyosore Ayo-Ogunmuko, Yolanda Ezugwu
Copywriters: Kelechi Uduma, Okiki Oyebamiji
Illustrator: Sodiq Sheu
Brand Managers: Oluwadamilola Agbajor, Blessing-Adata Jaja

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