The internet. The cruelest playground in the world. Where trolls bully perfect strangers. And, their victims are left to suffer. To help raise awareness Karim Bourgi, a Master Chocolatier and influencer Chef, asked if we could make the internet a ‘sweeter’ place for him and thousands of other victims. So we said, why not #sugarcoatIt. Presenting Chocapologies on behalf of the internet.
This professional campaign titled 'Chocapologies - on Behalf of the Internet' was published in United Arab Emirates in February, 2022. It was created for the brand: KAYU Bakehouse, by ad agency: MullenLowe Mena. This Integrated medium campaign is related to the Confectionery, Snacks, Food, and Public Interest, NGO industries and contains 1 media asset. It was submitted 12 months ago.
Advertising Agency: MullenLowe MENA, ,Dubai, United Arab Emirates
Executive Creative Director: Paul Banham
Creative Director: Prerna Mehra
Art Director: Adela Fataliyeva
Copywriter: Paul Banham
Illustrator: Adela Fataliyeva, Madruth Zaman
Photographer: Rahul Menon
Additional Credits: Zahid Gill, Jarret Hunter